The message’s positioning is the main theme in the marketing for your home. It represents the
distinct value your home offers in comparison to its competition on the market. Buyers are
evaluating your home against the others, which is why we want your home to stand out from the
Developing the positioning requires three steps: Assessing the home’s condition and highlight
features compared to other similar home for sale, connecting those features to the current
trends in buyer preferences, crafting the narrative to connect to the distinctive value your
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.